New Generative Engine Optimization

Be the source AI cites.

Generative engines don't rank links, they cite sources. GEO earns your brand into that citation set, so when AI explains your category, it's quoting you, and the demand compounds.

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The Shift

AI writes the answer. Whose sources does it trust?

Every generative answer is assembled from a small set of sources the model trusts. Get into that set and you're quoted in thousands of buyer conversations you'll never see. Stay out of it and you're invisible, no matter how good your product is.

What We Do

Earn the citation, own the category.

Citation-worthy assets

Original data, definitions, and points of view that generative engines prefer to cite, the kind of source ChatGPT and Perplexity link back to.

Off-site authority

The third-party signals models trust, from review platforms and communities to reference sites, so your brand is corroborated across the open web.

Knowledge presence

Consistent, structured facts about your company and category that generative engines ingest, reconcile, and surface accurately.

Freshness & coverage

We keep your most cited topics current and expand into adjacent prompts, growing the surface area where AI can find and quote you.

How It Works

Map. Earn. Compound.

01

Map citations

We run the prompts your buyers use and capture exactly which sources the generative engines cite, and whether you are one of them.

02

Earn authority

We build the on-site and off-site signals that move you into the citation set for the prompts that matter to revenue.

03

Compound

We track citation share across engines and keep widening your coverage, so AI-sourced demand grows without more ad spend.

The Payoff

Demand that compounds.

Citation share

Be the source generative AI links to for your category.

Brand corroboration

Show up consistently and accurately wherever AI looks to verify you.

Durable moat

Authority that competitors can't outbid, because it isn't paid media.

Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

GEO is the practice of earning your way into the sources that generative AI engines cite when they answer a question. Where AEO focuses on being the answer, GEO focuses on being the trusted source behind the answer, the page, dataset, or mention the model links to and learns from.

How is GEO different from AEO and SEO?

SEO ranks pages for humans. AEO makes you the direct answer an AI returns. GEO makes you the source that answer is built on. In practice the three work together: GEO builds the authority, AEO shapes the answer, and SEO still captures the clicks that remain.

Which generative engines does this cover?

We focus on the engines shaping buying decisions, including ChatGPT, Perplexity, Google AI Overviews and Gemini, and Microsoft Copilot. We monitor which sources each cites for your priority prompts and work to get you into that set.

Do you create the content, or just advise?

Both. As a full-stack AI factory we can build the original research, data assets, and citeable pages that earn citations, and engineer the structured signals engines rely on, not just hand you a checklist.

How do you prove it is working?

We benchmark your citation share, how often the engines cite you for priority prompts, and track it over time alongside AI-referred traffic and pipeline, so the impact on revenue is visible, not theoretical.

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